This text was up to date on June 6, 2022 (initially revealed August 22, 2019).
Providing actual pressed juice on-demand has been tried many instances, however I’ve by no means seen a juice bar efficiently pull it off till now. The problem prior to now has been that the method required to do it and the gear accessible had been prohibitive.
The video beneath particulars Advantage’s made-to-order course of, and was created for JuiceCon 2019 by the Advantage Juice crew.
The gear
A press that may work shortly sufficient to assist a line of consumers was important to the event of their juicing program. In 2018 we launched the X-1 Mini Pro. The Mini is primarily meant for use by juice bars making bottles of cold-pressed juice in batches, however we anticipated it could be utilized by some to make single servings of juice—therefore the rationale for the “single” velocity on the press, which presses in half the time because the “batch” velocity.
The rationale for 2 speeds is that a considerable amount of produce should be pressed slowly to realize a excessive yield, whereas a small quantity may be pressed quicker.
The again story
Tom came around our Buffalo headquarters in 2018 to debate the thought of providing on-demand pressed juice efficiently in a juice bar. I shared with him a hand sketch of what I believed it could take to make it work, created by my good friend Kenny Lao. The idea is principally a customized counter that permits the machines to be washed down proper in place—drastically lowering the cleansing time between recipes.
I warned Tom that it’s far more sophisticated than simply shopping for a juice machine, and it could take numerous planning and experimentation. Having a background in enterprise know-how gross sales, Tom is the kind of individual that enjoys taking over a problem. After he left Buffalo, Tom began figuring out the small print along with his crew.
The idea involves life
Six months later that they had a totally purposeful, customized fabricated juicing station. The top result’s fairly a bit totally different than the preliminary sketch, however the idea is similar.
This distinctive system permits the juice maker to easily pour water by way of the machine to rinse it, solely taking a number of seconds earlier than making the subsequent juice. The water drains into the sink within the center. The sink will also be used to clean machine elements or juice pitchers with out carrying something to the again.’
Optimizing the wait time
The client’s whole wait time from order to receiving their glass of juice is at present round 3-4 minutes, together with prepping produce, making juice, and cleansing the machine. Contemplating the average wait time at Starbucks is 4.5 minutes, they’re inside the business customary for a espresso store. The precise time juicing on the juice machine is simply about two minutes, so the entire wait time depends upon how effectively the remainder of the method is carried out.
When the employees doesn’t have orders to fill, they put the X-1 Minis to work making bottles of juice to inventory their grab-and-go fridge. “We’ve discovered that the extra juice now we have within the fridge, the extra we promote.” Having grab-and-go juice permits prospects to order a contemporary juice, and likewise take a number of to go.
Differentiating elements
Since opening their doorways in April of this 12 months, Advantage has been busy with a continuous movement of consumers. Many individuals within the native space have deserted the (in my view) out of date “Jamba Juice” kind juice bars, and upgraded to Advantage as their juice bar of selection. They like that the merchandise are all natural, and that the shop usually feels contemporary, clear, and there’s loads of house to sit down and hang around.
Most significantly, prospects merely just like the juice higher. Tom defined “When somebody orders a Advantage juice for the primary time, we clarify to them that what they’re about to style goes to be totally different than what they usually get at a juice bar. It’s going to style smoother and extra vibrant than juice made utilizing different strategies like a centrifugal or gradual juicer.”
After the primary sip of actually contemporary pressed juice, prospects merely can’t think about going again to “standard” juice. Prior to now, prospects must select between contemporary juice or cold-pressed. Now they will have each. After seeing the success of Advantage, I now consider greater than ever that made-to-order, customized cold-pressed juice goes to be the subsequent massive motion in juicing. It’s merely higher than the rest on the market.
Wish to discover ways to provide made-to-order pressed juice at your juice bar plus different business processes? Attend the next JuiceCon! On the 2019 JuiceCon, Tom introduced a step-by-step information full with finest practices primarily based on what he’s discovered from first hand expertise, and was accessible to reply questions all through the weekend.
